Dr. Joschka Hüllmann

I’m a


My name is Joschka Hüllmann and I am currently working as an assistant professor for the department of High-tech Business and Entrepreneurship (HBE) at the University of Twente in the Netherlands. I am also affiliated with the ERCIS competence center Smarter Work at the Westfälische Wilhelms-University Münster.


My expertise focuses on the future of work and covers multiple topics at the intersection of people, organizations, and technologies.

  • Future of Work
  • People Analytics
  • Virtual, Distributed Work
  • AI & Algorithmic Management
  • Domains & Industries
  • Human Resources
  • Information Technology
  • Manufacturing and Farming

Technological advances change how work is organised and lived, leading to new ways of working. Shaping this digital transformation of work is crucial to ensure the well-being and productivity of all those involved. A recent phenomenon is artificial intelligence (AI) at work, where algorithms support, augment, or automate organisational decision-making. I examine this phenomenon and pioneer applications in the domains of human resources (“People Analytics”), information technology services, and industrial settings such as manufacturing and farming.

Further information about selected projects can be found on dedicated subpages.


I continuously advance my methodological skills, relying on mixed-methods research designs. I employ qualitative approaches to theory building, using case study designs, interviews, or netnographies. I am triangulating and corroborating these qualitative results with surveys and computational methods, particularly the collection and analysis of digital trace data (application logs, behavioural data and logs, computational social science). Combining qualitative approaches with advanced computational methods provides novel avenues for generating insights about organizational phenomena at the intersection of technology and work.

Besides my academic skills, I have an established software development and programming background. In professional practice, I worked as an application developer in various positions. I was responsible for managing the design and implementation of projects in critical infrastructure domains such as energy and public transport.

I share my experience either by writing and publishing articles, or by speaking at conferences and other events. I always try to bridge the gap between academia and practice.

Quantitative Research
Qualitative Research
Computational Methods
Software Development
Project Management
Writing & Speaking


Before joining the University of Twente, I have worked at international and national universities and leading organisations in industry. Please have a look at my complete resume for information about all positions.

Academic Positions

Assistant Professor of Information Systems

2022 - Now

University of Twente, The Netherlands

Research and teaching in people analytics and AI at work, and information management in the digital era.

Research Associate

2017 - 2021

University of Münster, Germany

Research and teaching in virtual, distributed work, digital traces, and information management in the digital era.

Professional Positions

Software Engineer

2015 - 2017

AMCON GmbH, Germany

Conception and development of mobile and stationary passenger information systems for bus, train, and train stations.


Ph.D in Information Systems

2017 - 2021

University of Münster, Germany

Researching virtual, distributed work, digital traces, and information management in the digital era.

Publications, Awards & Talks

I publish articles in internationally renowned scientific journals, conference proceedings, edited books, and popular outlets. I am a regular speaker at industry events. Sometimes, my research is covered in the press (e.g., Heise Online, Süddeutsche Zeitung, OM-Online) or being awarded. For a complete overview, including downloads and presentations, see my publications or my press and talks.

Selected publications:

3. Hüllmann, J. A., Göritz, L., Hagen, S., Beinke, J. H., & Thomas, O. (2023). Servitization in Automotive: The Digital Transformation of Selling Product-service Systems at a Large German Car Manufacturer. In Proceedings of the 31st European Conference on Information Systems (ECIS), Kristiansand, Norway.

2. Hüllmann, J. A., & Sensmeier, L. W. (2022). No Filter Bubbles? Evidence from an Online Experiment on the News Diversity of Personalizing News Aggregators. In Proceedings of the Pacific Asia Conference on Information Systems (PACIS), Taipai/Sydney, Taiwan/Australia. *Runner-Up for Best Paper Award*.

1. Thapa, R., Pankajeshwara, S., Hüllmann, J. A., & Savarimuthu, B. T. R. (2021). Identifying Influence Mechanisms in Permissionless Blockchain Communities: The Bitcoin Case. In Proceedings of the 42nd International Conference on Information Systems (ICIS), Austin, Texas, USA.

See all publications

Selected talks, press & awards

3. Co-Organizer at Wirtschaftsinformatik-Nachwuchstreffen 2022 (German early career IS scholars’ meetup).

2. Outstanding Reviewer Reward of the 35th Bled eConference 2022.

1. Keynote at SHIFT/HR Innovation SUMMIT 2022: Spotting good People Analytics.

See all talks, awards & press mentions


Together with my partners, I advise and consult companies on their digital transformation towards “Smarter Work”, providing a rigorous scientific perspective. We focus employees at all hierarchical levels who use innovative technologies in their daily work. We examine the effects of integrating novel technologies into existing individual practices and group processes. Shaping “Smarter Work” together, we strive for effective collaboration, sustainable performance, and a lasting well-being of employees.

I offer a range of services. For more information and inquiries, please have a look at the services page.


I help companies implement rigorous survey designs across the globe for robust inferences about new ways of working.


I make a deep-dive with companies to examine employees’ underlying motivations, perceptions, and beliefs regarding novel technologies.

Digital Traces

I extract, collect, and analyze the application logs from the cloud or on-premise to mine, model, and modernize company processes.

Workshops & Coaching

I teach companies about scientific and analytical methods or novel advances in technology, empowering them for their digital transformation.


I speak about recent advances in science and technology concerning the future of work.

IT Implementation

I advise on how to introduce novel information technology, focusing change management of new work, tasks, and job roles.

References & Partners

I work on engagements jointly with selected partners from industry and academia such as the ERCIS competence center Smarter Work or the DFKI (German Research Centre for Artificial Intelligence).







Blue Byte

Blue Byte


Amcon GmbH


Public Transport




Amcon GmbH


IT Services

Amcon GmbH


IT Services

Amcon GmbH

Swoop Analytics

Analytics Services

Amcon GmbH

Westphalia DataLab

Analytics Services

Amcon GmbH


Research & Development


I would be very happy if you reach out to me! My preferred means of communication is email.


University of Twente
Hallenweg 17, 7522 NH Enschede, The Netherlands
(German address upon request)


High-resolution images for press purposes. Just click to open the full-resolution image.